DIGITAL MARKETING AND ANALYTICS SPECIALIST

With over 11 years of progressive experience in Digital Marketing and 6 years of expertise in Data Analytics, I have honed my ability to drive tangible results by constructing and executing successful data-driven strategies.

Juan M. Sanchez

Companies I Have Worked For.

ORACLEDigital Marketing Manager

Jan 2022 – Current
Executed digital marketing initiatives to support Oracle’s demand generation strategy for products and services.
Enhanced marketing strategies and elevated the customer experience through the implementation of cutting-edge technology platforms and innovative solutions.

Paid Media experience: 13 Years

Digital Mkt. Strategy experience: 11 Years

Data Analytics & Reporting: 9 Years

SEO experience: 7 Years

CRM & Automation experience: 4 Years

Herman Law Group PADigital Marketing & Analytics Consultant

Sep 2020 to Jan 2022.
Spearheaded digital marketing and analytics initiatives, driving strategic decision-making and performance optimization.
Developed and executed a comprehensive (online/offline) attribution tracking plan to enhance marketing efforts and measure campaign effectiveness. Created marketing dashboards and reports, delivering valuable insights to company stakeholders.

Paid Media experience: 12 Years

Digital Mkt. Strategy experience: 10 Years

Data Analytics & Reporting: 8 Years

SEO experience: 6 Years

CRM & Automation experience: 3 Years

FRG Group | Worldwide Ferry OperatorDirector of Digital Marketing

May 2017 to Mar 2020.
Collaborated with the corporate team to establish global digital standards, marketing strategies, and procedures across multiple entities of the Group.
Took charge of developing and implementing the marketing strategy for FRS-Caribbean, driving growth and brand awareness in the region.

Paid Media experience: 10 Years

Digital Mkt. Strategy experience: 8 Years

Management experience: 6 Years

Data Analytics & Reporting: 6 Years

Go-to-Market (GTM) Strategy: 4 Years

ACCOR GROUPE-Commerce Manager (Americas)

Apr 2015 to May 2017.
Oversaw the strategy, budgeting, and reporting for all Search Engine Marketing initiatives in the NCAC market.
Effectively managed and supervised both the in-house SEM team and the Media Agency, ensuring optimal performance and alignment with business goals.

Paid Media experience: 8 Years

Digital Mkt. Strategy Experience: 4 Years

SEO experience: 4 Years

Data Analytics & Reporting: 3 Years

Management experience: Year 3

IBEROSTAR HOTELS & RESORTSWeb Analytics and Advertising Strategist

Dec 2012 to Apr 2015.
Successfully manage and supervise online advertising campaigns for a portfolio of 21 five-star resorts.
Take charge of web analytics and SEO responsibilities, specifically focused on the Americas region.

Paid Media experience: 5 Years

Account Management experience: 4 Years

SEO experience: 2 Years

Digital Mkt. Strategy experience: 2 Years

Data Analytics & Reporting: 1 Years

DM AGENCY Digital Ads Manager

Nov 2009 to Nov 2012.
Provide strategic planning, support, and management services to help clients achieve their marketing goals and objectives.
Lead digital marketing campaigns to promote and acquire new clients, driving business growth and success.

Paid Media experience: 2 Years

Account Management experience: 2 Years

Web Development experience: 2 Years

Management experience: 1 Years

Go-to-Market (GTM) Strategy: 1 Years

CRM & Automation experience: 1 Years

Consulting and Audit Projects

GERMAN INT. SCHOOL NY

Analytics & Automation Consultant

May - SEP 2020

Collect, analyze and report web performance and statistics.

CROWIE

Amazon Marketing Consultant

Mar- Aug 2020

Developed an efficient b2b and b2c digital low-cost strategy.

CARIBBEAN TOURS

Travel Digital Consultant

Mar-May 2020

Plan a holistic digital strategy for the B2b and B2c digital channels.

PREMIER ADVISORY

Hospitality Digital Consultant

Feb 2017

Delivered a digital website optimization plan for company clients.

MOVEO LIMOUSINE

SEM Auditor

Sep 2013

Designed and Implemented SEM Campaigns and landing pages.

LIGHTHOUSE NETWORK

SEM Auditor

Dec 2012

Designed and Implemented SEM Campaigns and landing pages.

ROCBLANC HOTELS

Marketing Intern

Mar - Jun 2009

Assisted the Marketing Team with social media accounts and B2B digital channel optimization.

Some Words From My Former Bosses

Juan developed a successful Digital Marketing Strategies that brought great significance to FRS Caribbean Line by increasing direct sales up to 136%. Additionally, his digital marketing strategies helped other entities (ferry lines) of the group to optimize ROI on their online activities.

Moritz Burns - Director of Corporate Development, at FRS GROUP

Juan made a very important digital transformation, enormously increasing direct sales for FRS-Caribbean. His work performance had showcased his deep understanding of all digital marketing channels, as well as his proactive ability to choose the most appropriate marketing actions.

Kai Knocke - CEO, at FRS Caribbean

Academic Education.

Data Science Specialization - (1 Year)

May 2019 – Current.
This extensive Specialization covers the concepts and tools you’ll need throughout the entire data science pipeline, from asking the right kinds of questions, manipulate data sets (find, retrieved, clean, and analyze) to making inferences and publishing results.

See Program

Data-Driven MarketingCertificate - (4 Months)

Oct 2016 to Mar 2017.
This certificate covers the methods of marketing research using data, the analytical tools to measure the efficiency of your digital advertising, customer preferences, and determine the most relevant data for improving sales, market share, and margins.

See Program

Marketing & CommercializationMaster Degree - (18 Months)

May 2008 to Sep 2009.
This master teaches how to design marketing strategies, actions, and campaigns in all available digital channels. It also allows learning first-hand new techniques by working with firms such as 3isic, Creactivitat, Emotional Data, Hardrock Café, or Vivential Value, among others.

See Program

Demography and TourismBachelor Degree - (5 Years)

Mar 2001 to Mar 2006.
This Bachelor program understands the social, economic, and demographic nature of tourist phenomena to anticipate their temporal and spatial variations.
Analyze censuses, vital statistics, and migrations, surveys on employment, living conditions, demographic trends, etc.

See Program

Short Courses

Introduction to Big Data

Course (Jul - Sep 2016)

San Diego University

This course provides an introduction to Big Data problems, applications, and systems, like Hadoop.

Big Data Modeling

Course (May - Jun 2016)

San Diego University

This course teaches to collect, store, and organize your data using Big Data solutions.

Leadership with Emotional Minds

Course (Feb - May 2014)

Case Western University

This course teaches to reverse the damage of chronic stress and build leadership relationships.

Google Analytics IQ

Certificate (Apr 2015)

Google

This course covers basic and advanced Google Analytics concepts: data collection, conversion, and attribution.

Campaign Manager - Certificate

Course (Apr 2015)

Double Click

DCM course covers key concepts, including Ad serving basics, Manager interface, Account structure, etc.

DoubleClick AdX for Buyers

Course (April 2015)

Double Click

The course covers how to review, create, and report on the different programmatic buying solutions.

My Academic Summary

Bachelor’s degree

Postgraduate degrees

Certifications and Courses

TECHNICAL SKILLS.

Analytics and Bi Tools.

Data-Driven Marketing
Web analytics and reporting
Statistic data analysis

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Google Analytics

+10 years of experience.

Analytics Skills:

Configure, track, analyze, report, personalize, and integrate website data with GA.

R Language

+1 years of experience.

R Language Skills:

Configure, retrieve, analyze, and plot a variety of data sets using R language.

Tableau

2 year of experience.

Tableau Skills:

Integrate, format, and represent a variety of data sets into Tableau dashboards.

Marketing and Advertising Tools.

Digital Marketing Strategies
Multi-channel marketing
Content marketing strategy

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Kenshoo Tech Platform

+4 years of experience.

Kenshoo Skills:

Automate bid strategies, integrate engine channel, optimize campaign data through Kenshoo Search and Social.

Google Ads

+10 years of experience.

Google Ads Skills

Plan, configure, create, optimize, and integrate Paid Search, Display, Youtube, and Retargeting campaigns.

Double Click

+2 years of experience.

Double Click Skills

Ad-Exchange: Plan, acquired, and optimize programmatic ads. DFA: Traffic ads on third-party websites.

Facebook Ads

+6 years of Experience.

Facebook Ads Skills:

Plan, test, optimize, and supervise Facebook and Instagram campaigns.

Bing Ads

+8 years of experience.

Microsoft Bing Ads Skills:

Plan, optimize, and integrate paid search and retargeting campaigns.

Google Metasearch

+3 years of experience.

Google Hotel Ads Skills:

Plan, test, and optimize hotel ads bidding on google metasearch engine.

TripAdvisor Ads

+3 years of experience.

TripAdvisor Skills:

Plan and optimize Tripadvisor ads: Sponsored Ads, and Instant Bookings.

Trivago Metasearch

+2 years of experience.

Metasearch Skills:

Plan, test and adjust bidding on Trivaho metasearch for more than 20 hotels.

SEO, Automation, Testing, CRM and Project Management Tools.

Management & Coaching
Result-driven marketing
Project management & budgeting

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Moz SEO

+3 years of experience.

Moz Skills:

Design SEO plan supported by Moz tools: WebAudits, Rank Tracking, Backlink Analysis, Keyword Research, etc.

SalesForce

+2 years of experience.

SalesForce Skills:

Personalize digital communications to build relationships with customers through SalesForce Marketing Cloud.

HTML and CSS

+2 year of experience.

HTML and CSS Skills:

Understanding of HTML and CSS functions. Be able to make changes on websites, emails, creatives, and applications.

Tag Manager

+3 years of experience.

Tag Manager Skills:

Manage and deploy marketing tags. Set and track web goals and events.

Wordpress

+6 years of Experience.

Wordpress Skills:

I can install, modified, optimize, and integrate WordPress & Typo 3 CMS websites.

VWO

+2 years of experience.

VWO Skills:

Optimize websites and booking engines with Visual Web Optimizer, Instanpage, and Google Optimizer.

MailChimp

+3 years of experience.

MailChimp Skills:

Manage, and automatize email campaigns thought Emailchimp and IContact.

Trello

+3 years of experience.

Trello Skills:

Daily use of project management tools like Trello, Slack, Asana, Jira, and Redmine.

I’m Here To Help Your Business Blast Off!

Through Analytics Insights, Digital Marketing Experience, & Sheer Determination

Let’s Get in Touch!