Marketing Analytics Articles
Marketing Mix Optimization
As marketers, we must understand how every marketing channel impacts sales in order to adjust and find a better marketing mix. In this article, we will explore [...]
Google Searches Predictions
Internet Searches Analysis Undoubtedly, the tourism industry has been severely affected by COVID-19, and it may take the longest time to recover. In this article, I will [...]
Sentiment Analysis
Big Data analysis is a fantastic discipline that allows me to extract and analyze thousands of comments using R, a programming language designed for statistical analysis. With "Text [...]
Conversion Funnel Analytics
There are various methods available to analyze and optimize funnel conversions. By leveraging data visualization tools such as Tableau, Domo, Microsoft Power BI, or Google Studio, I [...]